Magazines Drove Purchase Intent Nearly 3x More Than TV And 6X More Than The Internet

Dynamic Logic Cross Media Studies 2008

What is Palacio Magazine?

• Custom Bi-Lingual (English/Spanish) Monthly Publication
• A targeted and locally distributed community based Magazine
• Provides unbiased information
• Connects the community with the top local professionals and businesses
• Serves and educates Hispanics in the home services arena
• Provides unbiased articles and information useful in all stages of homeownership
• Highlights businesses who have the capacity and the desire to serve the Hispanic community.Impact of the Hispanic/Latino Market
• Population-Estimated to grow 126.4% from 1990 to 2011
• Purchase Power-Estimated to have reached $798 billion dollars in 2006
• Spending Power-Expected to reach $1.2 trillion in 2011 exceeding the
• $212 billion reported in 1990 by 457%Why advertise in a Custom Publication?

Sales Increase

70% of regular custom publication readers purchased a product/service as a result of what they readof regular custom publication readers purchased a product/service as a result of what they read

Informative

91% of consumers and 94% of business professionals who read custom publications believe they are an excellent source of information.of consumers and 94% of business professionals who read custom publications believe they are an excellent source of information.

Highly Effective Marketing

Nine out of ten marketing directors who had firsthand experience with a custom publication, said that it was effective at generating loyalty; 83% said it was effective at client retention; and 92% said it was effective at relationship building.who had firsthand experience with a custom publication, said that it was effective at generating loyalty; 83% said it was effective at client retention; and 92% said it was effective at relationship building.

How is Palacio Magazine Distributed?

10,000 copies of each local Palacio Magazine are distributed at over 150 locations per issue.

Palacio's Strategic Partner is Network Communications Inc. Network Communications has been in business for over 30 years and covers over 80% of the US market with distribution points. They have over 10 million print publications distributed every month through 320,000+ distribution points. Each location is closely managed to help insure Palacio magazine is distributed to locations where the pick-up rate is high.

What if I need translation or design service for my Advertisement?

Palacio magazine provides a full service graphics department. This service is FREE for any paid advertiser. The graphics department has access to a wide selection of stock photography as well as a FREE Spanish translation service.

Across Categories, Magazines Most Consistently Influenced Purchase Intent