Palacio is a privately held company which created and publishes Palacio Magazine. Palacio has strong ties to the real estate industry and is committed to serving the Hispanic community. Palacio brings products and services to the Hispanic community. Palacio and its area directors understand the difficulties that Hispanic families face in building wealth and financial freedom. Palacio dispels myths, provides information, and creates a path for Hispanics to achieve their wealth and prosperity and take part of the American dream
Palacio's strategic partner is the world largest publisher of printed and online real estate publications, Network Communications, INC (NCI). Some of NCI's publications are; the real estate book, Apartment Finder, Mountain Living, and many other titles.; over 12 million being delivered each month. With over 320,000 distribution points in the US available to Palacio's Area Directors.
Leadership
Michael Ericksen, Managing Partner
The creator and driving force of Palacio. Michael creates this venture because of a love for the Hispanic culture. He brings with him experience managing emerging market strategies in such areas as mortgage, title, real estate, and P&C insurance. Michael is the Managing Partner and spokesperson for Palacio.
Ed Krafchow, Partner
Through Ed's leadership at Prudential California Realty he has grown Prudential California Realty into the 8th largest Real Estate company in the United States. He is a pioneer in online real estate, from eHomeSale and Listing Watch, to PCR's WebTop Intranet. He is a national keynote speaker in real estate technology and was recently identified by the California Association of Realtors as one of California's most influential brokers. Ed holds a Bachelor of Arts and Master of Arts from UCLA. Ed has taught Real Estate at UC Berkeley, and is a former lecturer at UCLA
Kathy Ollerton, Director of Training
Kathy Ollerton has trained over 100,000 sales people in her career. Her focus is helping people transform their lives and assisting them to become productive. She will be a driving force in installing the vision of the company.
Fran Sherman, Creative Director
Fran has been a freelance creative director/graphic designer sinse 1985. Fran designs and produces anything print and marketing related, and she aslo designs websites. She has won many accredited awards for her work and coontinues to win awards each year.
Christian Ericksen, Director of Technology
Christian Ericksen has been involved in the technology field since the early 1990's. Through the years he has consulted for a wide range of clients from small business to large Tier 1 providers. He is also actively involved with many professional organizations that focus on the role that technology plays in our lives. Christian holds a BS from Brigham YoungUniversity in Business Administration/Information Technology and a MBA from Regis University.
Oscar Gonzalez, Advisory Board
Dr. Gonzales has an international reputation as a speaker and author on real estate trends, affordable housing, emerging markets, generational differences, consumer behavior, and business modeling and planning He was recently named by REALTOR® Magazine as one of the 25 Most Influential People in Real Estate Nationwide, and as an "Industry Icon" by BrokerAgent Magazine. Dr. Gonzales serves on the Fannie Mae Southwest Regional Housing and Community Development Advisory Council and is active in both the National Association of Hispanic Real Estate Professionals, and the newly formed Asian-American Real Estate Association of America.
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