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What is Palacio Magazine?
•Custom Bi-Lingual (English/Spanish) Monthly Publication
•A targeted and locally distributed community based Magazine
•Communication bridge between the Hispanic population and those who wish to serve them
-Provides unbiased information
-Connects the community with the top local professionals and businesses
•Serves and educates Hispanics in the home services arena
-Includes local Real Estate Listing
-Provides unbiased articles and information useful in all stages of homeownership
•Highlights businesses who have the capacity and the desire to serve the Hispanic community at a high level
Why advertise to the Hispanic demographic?
Hispanics controlled about $736 billion in spending power in 2006.
The average Hispanic household will spend $30,013 annually.
Hispanic households earning more than $100,000 per year grew 126% between 1991 and 2000 compared to 77% for the general
American population.
Why advertise in a Custom Publication?
70% of regular custom publication readers purchased a product/service as a result of what they read
64% of consumers and 67% of business professionals who are regular readers of a custom publication consume the content, meaning they read the book cover-to-cover or some pages in detail, and pick it up an average of two time before finishing it.
Nearly 40% of readers either retain it or pass it along to additional readers, another key indication of the high value a reader place on any magazine or newsletter.
How is Palacio Magazine Distributed?
10,000 copies of each local Palacio Magazine are distributed at over 150 locations on a monthly basis. The specific locations are changeable by the Area Director where he/she monitors that all magazines are in high traffic areas.
What if I need translation or design service for my Advertisement?
Palacio magazine provides a full service graphics department. This service is FREE for any paid advertiser. The graphics department has access to a wide selection of stock photography as well as a FREE Spanish translation service.
What differentiates Palacio Magazine?
The Palacio brand and magazine is one that stands for high ethics and quality. Each Area director is specific about who advertises in each local Palacio magazine. It is important to the Palcio brand that we are reaching the community with a product that serves them. A product where they can look through the publication and know that when using any advertiser the advertiser stands for high quality, exceptional service and strong ethics. This creates high value to all advertiser in Palacio Magazine.
Contact us today to advertise in Palacio Magazine.
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